Budweiser, the classic American beer brand, has been at the center of controversy recently due to its partnership with trans actor and social media star Dylan Mulvaney. The backlash from conservatives was significant, with social media posts showing angry consumers destroying Bud Light products they had purchased. This outrage even led to a bomb threat being sent to Budweiser's Van Nuys factory. In response, the company released a new ad campaign featuring its signature Clydesdale horse mascot and a statement from CEO Brendan Whitworth. The statement attempted to distance itself from the controversy and emphasize Budweiser's commitment to bringing great beers to consumers across the nation.
The backlash against Budweiser began when Mulvaney used her social media platforms to promote a sweepstakes contest for the company. Some celebrities joined in on the criticism, with Kid Rock sharing an Instagram video of himself shooting cans of beer with a gun. By April 10th, Budweiser's stock price had dropped due to this negative attention.
To address this situation head-on, Anheuser-Busch released a new "pro-America" advertisement following calls for boycotts of both Bud Light products and any product marketed by Anheuser-Busch. The ad appears as an attempt by Anheuser-Busch to save face after partnering with Mulvaney caused such controversy.
CEO Brendan Whitworth released another statement in response that emphasized his focus on building and protecting their remarkable history and heritage as opposed to becoming part of any discussion that divides people. However, conservatives have criticized his apology as insincere or insufficient.
Despite this negative attention surrounding their partnership with Mulvaney, Anheuser-Busch continues its marketing efforts through various means such as custom-designed commemorative cans featuring her face celebrating her one-year anniversary since coming out publicly as transgendered.
In an attempt at damage control after weeks of violent rhetoric over trans women drinking their product; "We understand why you’re upset we validated trans people," said one commentator. Budweiser released a new ad that’s teeming with Americana. The ad features the classic Clydesdale horse mascot and emphasizes the American spirit.
The controversy around Budweiser's partnership with Mulvaney has highlighted the ongoing cultural divide in America around issues of gender identity and inclusivity. While some consumers have applauded Budweiser for their support of the LGBTQ+ community, others have threatened to boycott their products due to this perceived political correctness.
Despite this backlash, Budweiser continues to be a popular beer brand across the United States, with many consumers choosing it for its classic taste and association with American culture. As such, it remains to be seen how much lasting damage this controversy will cause to Anheuser-Busch's reputation and bottom line.
While Budweiser is no stranger to controversy in its long history as an American beer brand, its recent partnership with trans actor Dylan Mulvaney has brought renewed attention from both supporters and detractors alike. The company's response has been mixed but mostly centered on trying not to offend either side of this political divide while continuing its marketing efforts through new campaigns featuring patriotic themes or custom-designed commemorative cans celebrating various milestones or events related to diversity & inclusion initiatives across industries worldwide which continue growing year by year.
Budweiser Releases Patriotic Ad After Backlash for Partnership with Trans Actor
Budweiser, the classic American beer brand, has been at the center of controversy recently due to its partnership with trans actor and social media star Dylan Mulvaney.